“Act your age, dump your parents’ insurance company.”
According to Adweek, Progressive’s new “Baby Man” campaign features a wise-cracking character who is a grown man acting like a baby. He’s carried around his work office in a baby carrier, making jokes about is colleagues and drinking from a sippy cup. According to the company, it’s a part of their strategy to get the attention of millennials via Facebook’s Premium Video Ads.
Over the years, Progressive has become known for its humorous commercials. Has comedy become the standard for successful insurance company ads? What are your thoughts?