At last night’s Academy Awards, some of Hollywood’s hottest stars took home an Oscar – Jared Leto, Matthew McConaughey, Lupita Nyong’o and Cate Blanchett to name a few. While you can’t help but feel a little sad for the nominees who didn’t win – especially after seeing how sad Leo looks when his name isn’t called (again), rest assured that they didn’t leave the show empty-handed. Each of the “losers” takes home the “Everyone Wins” gift bag that includes more than $80,000 worth of prizes – including a special gift from an MSI client.
The MSI PR team worked with Steamist to heat up the swag bag with a plush luxury robe and $2,500 gift certificate for their Total Sense™ Home Spa System – a customizable collection of spa amenities for the shower. The consolation prize has generated quite a bit of buzz in the media, from TV segments on outlets like CNN’s “New Day,” Entertainment Tonight and Buzz60 to a plethora of online placements ranging from US Weekly and Yahoo! Shine to the Huffington Post and Town & Country Magazine.
When it comes to comforting and consoling Hollywood’s elite, we do what we can.
