In PR, getting a mention for a client in a top-tier media outlet like The Wall Street Journal is exciting. Working with a reporter to develop an entire article devoted to your client and their cool product is even more so. And having that article run on the front page of the Marketplace section with a teaser on the VERY front page of the paper is can’t-even-handle-it-because-I’m-such-a-PR-nerd-exciting.
MSI PR’s Maureen Brennan had that moment this week with the publication of a story she had been working on for Elkay, a long-time MSI client and manufacturer of sinks, faucets, water coolers and drinking fountains. The article highlights the innovation behind the development of Elkay’s EZH2O Bottle-Filling Station, which continues to take college campuses, airports and other commercial locations by storm as a smart solution to bottled water waste.
In PR, there are no guarantees what an article or segment will ultimately say about your client – but this could not have been a more positive piece about Elkay. And therefore, our team of PR nerds (at a company originally founded as a PR agency – fun fact) could not be more thrilled about it.
Kudos to Maureen on this awesome article!